Google sees cognitive apps as competitive differentiator

Many of the product announcements at the search giant’s I/O conference had a common theme running through them: an ‘ambient experience’ where the application uses context and what it knows about the user’s behavior to offer a more personalized experience. As ZDNet points out, “The glue for all of these play-from-behind items is artificial intelligence, context, personalization and sheer computing power”. Google will also offer these machine learning capabilities to developers through its cloud platform.

Artificial intelligence and cognitive computing is seen as an assistant to help technology better assist us humans, wherever we are, including at home.


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