These modules form the basis of the project: they will explain the project and guide you to the information you need. Note that these modules can run concurrently.
Step 1: Getting started
Relationship between business and communications. How digital is impacting the way in which business communicates. The key principles of social media. The key principles of collaboration.
Follow the beginner education. Register on Slack and Hootsuite. Conduct the initial business audit.
Understand the basics of the Nustory Project and why social media is important. Understand your partner startup.
Step 2: Build a plan and generate content
How you can build an initial plan and start posting content to test its effectiveness.
Post content to Twitter. Measure its effectiveness. Use insights to develop deeper content such as blog posts and infographics.
You will have experimented with posting content and learned what insights you can gain and how you can use these to iterate your strategy.
Step 3: Create your final report and social media plan
How you can take what you have learned from posting content and managing the social account of the startup to build out a final report and social media plan.
Create the final report for review by the startup, including lessons learned and recommended next actions.
Understand how to analyze activities undertaken and plan and communicate a course of action.