Step 1: Getting started

By the end of this section, you will understand why social media matters to business, the basics of the Nustory Project and have conducted a business audit of the startup you are working with.

Part A: Learn about the importance of social media to business

Businesses need to care about social media now than ever before. They also need social strategies that align to the brand and marketing strategies in order to be successful.

In this module you will learn the basics of why social media is important to business, and an overview of what you will be doing in the Nustory Project.

Learn about the Nustory Project and social media

Part B: Learn about the tools we’ll be using

Throughout the project, we will be using Hootsuite to post social media content on behalf of the startup an Slack to collaborate and post feedback.

In this module you will learn more about both of these tools.

Learn more about the tools

Part C: Learn about the business and conduct the initial audit

It is vital to understand as much as you can about your startup partner. How do they provide value? Who is the target market? What are the current marketing channels they are leveraging?

In this module you will learn how to conduct a business audit using the template provided to ensure you know enough information to get started.

Learn more about conducting the initial audit