Latest cognitive stories


Exploring Cognitive Business

We’re seeing a confluence of forces in business and technology which is opening up a whole new realm of societal understanding.

There’s a shift to digital. Which means a shift to more data.

And when that data is in the cloud all kinds of possibilities unfold. Disparate data sources can be connected to discover¬†new meaning. Unstructured sources like video and audio can be mined for deeper insights than we’ve ever had previously.

Welcome to the emergence of the cognitive era.

The Nustory Project serves to explore cognitive business journeys to help make sense of this evolving discipline.